Denver-based hamburger chain Smashburger is expanding into three U.S. airports.
Smashburger officials said they’re partnering with airport food and beverage operator HMSHost to open locations at Houston’s George Bush Intercontinental Airport (opening in December 2015); Charlotte Douglas International Airport (opening in 2016); and San Jose International Airport (opening in 2015).
Earlier this year, HMSHost announced it would open 15 new restaurants and six new Starbucks throughout Bush Intercontinental, as well as a new Starbucks in William P. Hobby Airport. The HMSHost additions include locally inspired concepts and national chains, but Smashburger was not listed at the time.
“High-traffic destinations are a tremendous opportunity to put Smashburger in front of large numbers of people, generating awareness and trial at a rate that is more difficult to achieve at a traditional location,” Scott Crane, CEO of Smashburger, said in a statement.
Smashburger was the youngest restaurant ever to hit 200 restaurants, back in 2013. The chain has been expanding in Houston, and a franchise and development partner said in 2013 he could see “Houston as a 40-store market.”